You have bought the commercial premises in the RYBALSKY and you are going to establish beauty salon, clinic or creative studio. You thought out the interior of an office, chose furniture in corporate colours and brand entrance group. We have clear demands to faсade design, so that decoration of a company’s sign, shop window, working hours sign and address pointer should adhere to the design code, which we developed according to the area concept.
Let it be a tradition of Times Square buildings to compete for the biggest and brightest sign. We go to the opposite in the RYBALSKY – we unify the decoration of signs by the size and placement on faсade. Nameplates of a company and its working hours must occupy up to 80% of available placement zone. Due to such branding of the entrance group, shop windows remain transparent and attract more attention, because it is very interesting for people passing by to look at the activities inside the premises.
Signs are placed only within the scope of one’s own office above the doorway in the RYBALSKY. If the office is corner, its owner or leaser can double the sign with the name of a brand. In case, when several companies occupy one office, additional doors are installed and the sign is mounted above. If the doors are not installed, the sign is placed in one section.
A sign without backlight includes: the name of a company, marks for goods and services, logo, type of activity or brand slogan. They can be made of metal, glass, plastic or any other decorating materials. Only two colours can be used to decorate a sign. Letters and signs can be flat or shaped (up to 30 mm depth). They are placed in the centre above the doorway and occupy no more than 80% of a recommended zone. A sign is glued to glass with glue base or sheet tape. If it is glued properly, ultraviolet emission will not affect the holding strength. The construction is set up once. If the leaser changes, it is dismantled and replaced by another.
A sign with backlight includes: the name of a company, marks for goods and services, logo, type of activity or brand slogan. It is forbidden to put in phone numbers, address, sites, working hours and service list. Signs with inner backlight are installed only from the inside of the premise – in the centre above the doorway. Image or lettering on the entrance must occupy no more than 80% of a recommended zone. Front part of a sign is made of semi-transparent acryl; sides are made of PVC plastic. Due to such construction, image or lettering will emit uniform static scattered light and the sidewall will not. Transparent acryl, which has shaped letters and signs on it, is set up on two ropes on the ceiling inside the office. Letters and signs can be flat of shaped (up to 120 mm depth). Only two colours can be used to decorate a sign. The construction is set up once. If the leaser changes, it is dismantled and replaced by another.
You can use such elements to decorate shop windows in the RYBALSKY:
Lettering with working hours is done with separate letters of white or black opaque film, layered inside the premise in the centre of the front door. If several leasers/owners have the same office, lettering with working hours is set up above each other. Acceptable size of an application is 400x400 mm, having the top edge of an application on the level of 1600-1650 mm from the floor. Application includes these elements: the name of a company, sign, logo, type of activity or brand slogan, working days and hours of a building. It is forbidden to use phone numbers, address, sites and goods/service list.
Light posters can be set up only from the inside. Their size cannot exceed 40% of a shop window area. Installations are set up inside the premise and can occupy up to 100% of a shop window. If a shop window has an installation, applications are forbidden. It is not allowed to decorate shop windows with prints and media faсades. Dynamic light installations, such as tickers, blinking LED strips, panels and stroboscopes, cannot be used even inside the building, if they are visible outside.
One- of two-sided sidewalk sign is placed on the ground not far (up to 2 meters) from the entrance. The size of a construction cannot exceed 600mm width and 1000mm height. Sidewalk sign has to be rectangle and made of wood or metal, painted in dark-grey colour (nearly RAL 7021, RAL 7026, RAL 9004, RAL 9011, RAL 9017). Ad field should be the same colour. It is forbidden to make ad field of a sidewalk sign of banner material or add LED-backlit.